One of the latest trend in Indian entartainment industry is the fever of
Multiplexes . And sacrosanct names in terms of multiplex are ADLABS
, pvr and INOX . You ask your friends, co-workers, family-member-teens
that where they want to see the movies? the answer will ofcourse be
either Adlabs or Inox or PVR .
now why? why these multiplexes have an edge over the other
solo-theaters? because they are new(?!), have good cinematic
technology or better experience?
You have to agree because they write these in their ads . The reality is
simply they come with a eye-showy shops, exotic building structures,
and you want to see some attractive persons, also you want to feel
rich i.e to show that you have money . We cannot blame anyone in our
country becuase that is the culture here . As 70% indians are not upto
the mark in their economical issues it is very easy rest of the people
here to show that they are rich .
Ask the crowds(college students & young adults) of ADLABS how many
of you came to watch the movie or you just came because of the good
ambience? If they came for the movie then ask why spending so much
on here? they will reply "the Adlabs experience" . OK, you watch the
same movie in a A grade simple halls like
EROS, regal, new-excelsior, globe, Liberty, nandan. They also have sound
technologies like Dolby DTS and adlabs says they have "super xenon
projection system" . But whatever hightech things you have at the
start of the show all you see is what is at the screen . I find No
difference between the’ordinary’ screens of metro with extra ordinary
screens of metro-adlabs.
So I clearly feel that for the movie experience going to a non-multiplex
is the same as that of a big named multiplex .
So why spent Rs 200? u can easily do it by spending Rs 50+- balcony
seat also .
I can tell you my idea in this respect . Go to multiplexes and watch the
movie when with your boyfriend/girlfriend . Or just roam different shops
but dont buy from them as they have a 1.5 - 2 times price . You can
park ur car in the multiplex as those are well guarded and goto
elsewhere!.
if u went to see the movie itself go to a ordinary but good hall. You will
enjoy the movie better . Remember if u r not in multiplex then in the
movie u r getting the same as that of the multiplex .
And Never go to multiplexes with spouse, I will not tell you why but u
may have a bitter experience later
Be careful at ur vanity bag, purse and especially Mobile phones as u
know when in PVR complex indicates a good bank balance so u must
have 2-3 credit cards, cash, a good hi-tech mobile at your pocket .
The Dome experience at Anil Wadala Link Road at Mumbai is the best
multiplex I have seen till date .
If you think that Adlabs’ spectators are better ones then u r wrong .
Many have a feeling that they are not that much safe in ordinary halls,
but if you look at you newspaper regularly then u can see incidents in
multiplexes too .
If you see movies in multiplexes, at the time when the show ends and
you are coming out of the hall, u will feel like " THIS MUCH RUPEES FOR
THIS?! ". And you will promise next time you will not come but rather
go to a different movie hall .