Business World is probably the only magazine I would pick up and read. There are umpteen reasons for it. Firstly, the price, for a student who barely lives on one square meal a day the 5 buck mag is an answer to my prayers. Secondly, I find the format user friendly and interesting without boring page - after - page of editorials and advice from the know it all types. Very Yuppie and savvy.
Takes on issues that the youth can identify with, without getting into mindless harangues abt what should be.
There is no competition as far this ABP publication is concerned.
Keep up the good work. You got my 5 bucks a week. Even if that means a couple of cigarettes less smoked.