Firstly just to see how crappy and horrible this website is - look at ALL the posts on mouthshut.com which praise F&Y - they are all from people who have joined the previous day! Wow great PR. Infact I am 100% sure that the moment this post appears it will be drowned by about a dozen other posts(all positive) by their PR team which will drown the whole message. These guys are scamsters A-grade:)
Secondly Fashion&You thinks spamming people’s inbox everyday is a good strategy. It is misfiring - just google and see their reputation.
https://google.co.in/search?q=fashionandyou.com+spam
Once you are tricked into their spam contests you will received 1-2 SMS EVERYDAY for the rest of your life. And emails which somehow are sent from different ids each time and end up on your inbox. There is no way to UNREGISTER!
I think the company has outsourced its marketing to some other company and the metrics they are following to see "effectiveness" is all plain wrong. I hope someone wakes up and smells the flowers.
They have to realize that at the end of the day it is not the number of people in your mailing list, or sms broadcast or twitter followers etc. It is what people are talking about you. And they are talking crap!
Arun