The involvement of media in the last few decades in the society is unmatched. It’s the one source of information which had created revolution and changes, be in any form, way or source. It has moved bigger issues which are of mass benefit to the 2 Billion+ strong crowd of India and have always created a flutter in the society. But how successful are the various sources in delivering the exact news and information to the public. Is there any yardstick by which we can measure the level of Medias involvement needed in the society and the culture we have? Let’s talk about culture sometime later but let’s address the core issue – IS media delivering what it needs to be delivered?
Answers ma vary from Yes and No to don’t know. The way media is creating flutter in the market is remarkable but there are certain limits to be defined. There shall be a guideline where the media is needed to provide quality source of information and not “monkeys falling sick news”. If providing news is a necessity, making the right kind of news and giving the exact information needed is also the responsibility of the news makes and broadcasters. If providing news means giving information first but with a spiced up look, does it mean the information transferred is in its right way? I think – No. Information transferred in a fashion where you are trying to sensationalize the information and calculatedly increasing public expectations is a bad way.
Let me refer to a news channel, which has got a habit of sensationalizing every news it can get. Giving perky headlines which grab attention is no way to earn awards. Providing quality information with quality news content is the right way. Recently a news channel won awards. Can anyone put some valid reason in front of me for the following points:- i. What was the news exactly ii. What was the actual content and what was made out of it iii. Repeatedly saying things again and again and hammering the public minds, is this you call news? iv. Creating perky headlines and sensationalizing the news, is this you call journalism? v. Making the general public aware yet trying to spin money on that news but giving stupid reasons and making “own” comments, where has the senses gone? vi. Providing news about personal lives but yet harassing people to make comments, is this extremity needed in journalism?
Media, now it’s not an information source, but a way to market yourself a.k.a news channels them selves. Primary motive now is not providing news but running in a rat race for awards. It’s not about the essence of providing the news but hunting and creating new controversies.
Is this what India needs? Post your comments and do let your voice reach to all the readers here Sreeji