’’Customer is the king’’ was a normal proclamation, which we used to hear until a few years back. However of late the Japanese have begun to say ’’Customer is no longer merely a king, but a God’’
’’Customer has choices, he has options.’’ Therefore, quality, speed, excellence, perfection, zero-defect, value for money, service...these make the difference in today’s competitive world.
Hence pundits have now begun advocation much more than customer satisfaction: Customer delight, Customer delight is to ensure that our customers have excellent experience and are served beyond their expectations.
The first very ad that the company promoted stated the lines that became a college favorite-as good as wearing nothing at all.A good line but got a poor response. Recently the company clicked upon a scheme to raise its sales. It gave free pair of lenses for trial and no points for guessing that it worked. The sales have never been so high for the company as they are now.
As they say-Eyes are the mirror of the soul. A beautiful eye never misses an admirer. And that’s where the product helps-by giving a healthy beautiful eye.I vividly remember the day I first wore lenses.OUCH!!!it hurt.Years passed testing lenses and disposing them off with a scorn.But not anymore. Acuvue seems a blessing in disguise to me.
The company for sure knows the needs of a customer.They seem to believing the same what Jan Carlzon once quoted-
In every interaction we get to be judged by out customers.What is put to test is our claim to competence and to Considerate service. Are we really competent? Are we really Considerate?