Although, a good pioneering approach, but a lack ofvisibility in terms of User Interface and growing competition has made the site lose it’s luster. Totop that, instead of simple drop down menus, the use of Pop-Out Javascript has madefew browsers incompatible adding to the frustration of inexperienced users.
Instead of bashing the company I’ll make a fewsuggestions through which the company can improve:
1) Keep the website clean
2) Make it uncluttered - Remember, you’re not running a community message board
3) Focus on Processes to guide your company’s internal working - Become ProcessOriented
4) Focus on Customers - Because of them you’re in business
5) Send out customer satisfaction questioner to better streamline the process
6) Make Internet and Phone booking synchronized, so if online transactionfails, it gives a Transaction ID to the user, which the user can tell thecompany’s representative over the phone to continue the transaction where hehad left
7) Pay attention to your business, but even more so to the competition
8) Each company has its strengths and weaknesses, leverage your strengths, knowand work on eliminating your weaknesses
9) Innovate!!!
Focus on one thing at a time and I’m sure that if the company followes the above suggestion, they can again retain their top crown. Good luck Makemytrip.com