From 24X7 free voice calls to dirt-cheap, high-speed internet, and 100 free SMS per day, the launch of India’s first 4G LTE-ready network in December 2015 was a digital disruption that marked the dawn of a new era in the Indian telecom space. The impact of the launch was also felt in the stock market, with Bharti Airtel, Idea Cellular, and Reliance Communications losing a combined market value of nearly Rs 13165 crores in less than 45 minutes. Before the competitor network service providers could recover from the jolt of the knockout punch, Jio tossed in another disruptive tactic - a 4G feature phone at an effective price of Rs 0 - giving the rival companies a run for their money, who are now busy collaborating with OEMs to launch their own 4G feature phone handsets. Clearly, Reliance Jio has dealt a massive blow to its rivals, shaking them up from the high-billing comfort zone they were happily living in. Reliance Jio, has without a doubt, brought in a rapid paradigm shift in the Indian telecom landscape that has dramatically transformed a data-hungry country into a nation of data abundance.