Ratings and Reviews
Description
Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 to sell personalized gift items. Established by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena; Myntra sold on-demand personalized gift items.
Between 2007 and 2010, the site allowed customers to personalize products such as T-shirts, mugs, mouse pads, and others. In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012 Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human.
In 2014 Myntra was acquired by Flipkart in a deal valued at ?2,000 crore (US$290 million). The purchase was influenced by two large common shareholders, Tiger Global and Accel Partners. In 2014, Myntra's portfolio included about 1,50,000 products of over 1000 brands, with a distribution area of around 9000 pincodes in India. In 2015, Ananth Narayanan became the Chief Executive Officer of Myntra.
Value proposition:
Myntra's value proposition revolves around giving consumers the power and ease of purchasing fashion and lifestyle products online. Offerings such as the largest in-season product catalogue, 100% authentic products, cash on delivery and 30 day return policy make Myntra, the preferred shopping destination in the country. To make online shopping easier for you, a dedicated customer connect team is on standby to answer your queries 24x7.
Brands:
Myntra understands its shoppers' needs and caters to them with choice of apparel, accessories, cosmetics and footwear from over 500 leading Indian and international brands. Prominent brands include Adidas, Nike, Puma, Catwalk, Inc 5, United Colors of Benetton, FCUK, Timberland, Avirate, FabIndia and Biba to name a few. You can also shop from some recently introduced labels such as - Roadster, Sher Singh, Dressberry, Kook N Keech and ETC.
Recognitions:
• Awarded 'Fashion eRetailer of the Year 2013' by Franchise India – Indian eRetail Awards.
• Awarded 'Best E-commerce Website for 2012' by IAMAI – India Digital Awards.
• Awarded 'Images Most Admired Retailer of the Year: Non–Store Retail' for 2012 by Images Group.
• Awarded 'Best E-commerce Partner of the year 2011-12' by Puma India.
According to Similar web Mynta.com’s Country Rank is 50, Bounce Rate is 46.32% and the Monthly Visit Score is 35.4M.
And Similarly according to alexa Myntra.com’s Traffic Rank in INDIA is 71.