Overview –
Fashion is a prominent stylish articulation in a specific time and setting, particularly in clothing, footwear, lifestyle, accessories, cosmetics, hairstyle and body extents.
Online shopping has turned out to be overly straightforward and we get the things that we need at our doorstep. We get the chance to look over a wide variety of options, so much so that we would have not even got at a store. We don't have to get into the problem of discovering which spot will have the thing that we need since we can discover just with a click of a button and it has made our lives so a lot simpler. And slowly but steadily there has been a huge growth in the number of Indians that are shopping online because initially, we were afraid of online thefts and all those problems, yet now they have at long last found that they can pay on conveyance and India is at long last turned into a land where individuals shop online joyfully and there are a few sites that we Indians like and trust and that are giving us the best benefits.
Advantages of Shopping Online:
Availability: we can buy a product at any time of day without dependence on commercial opening hours.
Comfort: we can buy our products from home or from the workplace, avoiding trips.
Best offers: on the internet, we can find better offers, products at a much more comfortable price.
There is a wide variety of products: it is incredible we can find everything from toys to appliances.
Disadvantages of Shopping Online:
Shipping problems: when we buy online we have to wait a few days, weeks and even months for our article to arrive home.
Mistrust: there is distrust of how the package of the item that we bought will actually arrive.
It is not possible to see the item before buying it: the buyer can not touch or try the item and only sees a photograph of the product.
Payment by credit card: to make purchases a credit card is necessary which generates distrust to the users because they fear that by providing their bank details on the web, they may be victims of theft or fraud.
According to Internet Research and MoutShut.com survey:
77% men and 68% women shop during lunch hour.
Online shopping is more popular among younger and middle-aged user. Shoppers aged between 35 and 44 make up 29% of all online spending.
72% of women look online for apparels and lingerie, which have now become the most popular cross-shopping categories.
Clothing and accessories remain at the top of the purchased index of customers with 35% of the total pie followed by mobile accessories at 27%. Computer accessories stand at 3rd position with 8% sales cover.
71% of shoppers believe that they will get a better deal online than in stores. Also, a product with a good number of likes on Facebook is approached by more than 1 out of 3 customers.
Cash-On-Delivery (COD) remains the most preferred online payment method. We Indians love the Cash-On-Delivery option; it gives us more control over online transactions since we don’t have to pay until the product is at our doorstep. A COD option during checkout has also been proven to boost impulse purchases.