In this competitive retail fashion market, customer experience is supreme. The Tata Group’s Zudio and Westside both offer a unique shopping experience. Both cater to different target markets with unique strategies and business models. Westside offers fashion, apparel, and accessories, and Zudio offers a range of affordable, trendy fashion clothing and accessories. Zudio's success is associated with its affordable yet appealing dress materials and accessories, whereas Westside made its special place in the market by a premium brand image and quality focus.
The aim behind starting the Westside in 1998 was to position itself in the premium fashion segment by targeting customers seeking luxurious-looking products at an affordable price. But, finding that the Westside can’t cater to the market for affordable fashion, the Tata Group launched Zudio in 2016 to offer quality apparel at an accessible price point, especially focusing on cost-conscious yet fashion-aware consumers, which it successfully achieved. Now both the brands have successfully made their space in the targeted market.
Fashion Retail Industry in India
The Indian retail industry growth is driven by multiple factors, including increasing disposable income, urbanization, the rise of e-commerce, changing consumer preferences, and more. As per a projection, the Indian retail market may reach US$ 124. 32 billion by 2030. The massive growth in this industry shows the potential income opportunities in the market, which is attracting many people to enter this segment. In 2022, the growth of the Indian fashion retail industry amounted to over six trillion Indian rupees, which is a massive increase compared to the previous year. The industry's growth is expected to continue as people in India are now focusing on their looks and appearance. They love to buy new dresses and fashion accessories on every occasion.
Key Differences between Zudio and Westside
Zudio vs Westside: Target Consumer
The target consumer refers to a particular group of people that the company targets or attracts to sell their product and service. Zudio and Westside are both Tata Group-owned companies, but they cater to different groups of customers. Westside is a premium brand and caters to upper-class consumers, whereas Zudio focuses on catering to price-conscious and middle-class consumers. And both are doing it well.
Zudio vs Westside: Pricing
Pricing is the key to the success of any business, especially in India. People are very price-conscious and seek out the best yet affordable things. Since both Zudio and Westside are Tata-owned companies, the target market and price point are completely different. Zudio, being an affordable apparel brand, offers more economical clothes and accessories than Westside. The starting price of the Zudio clothing range is as low as 149, whereas the starting price of Westside is 299, which is slightly higher than Zudio.
Zudio vs Westside: Store Presence
The offline Stores play an integral role in the success of any brand. It helps reach out to the people. Since Zudio is more popular due to its affordability, it has surpassed the Westside in store presence with 635+ stores across 190+ cities, which is higher than Westside’s 238 stores in 82 cities. The growth rate of Zudio stores is 61% CAGR from 2020 to 2024. This growth is accelerated by its affordable yet appealing clothing and accessories range.
Zudio vs Westside: Marketing Strategy
Both are Tata-owned brands, but their market strategies are completely different. Zudio focuses more on budget-friendly fashion-forward customers, emphasizing affordability and accessibility, whereas Westside focuses more on premium lifestyle seekers, focusing on brand image and quality products.
Zudio vs Westside: Quality & Design
Both Zudio and Westside cater to different consumers. Zudio caters to the price-conscious consumers, whereas Westside focuses on upper-class and brand-focused consumers. As quality and design depend on consumers' choice, Westside is known for premium material, construction methods, and classy designs, whereas Zudio focuses on simpler designs and affordable materials to keep the cost low.
Conclusion
Zudio and Westside are both good fashion retail brands and offer high-quality products. Right from the beginning, both brands are growing and have a good customer base, as people love the quality and design of the clothes. The reason behind growth is their customer-centric approach, where they understand the customer's requirements and fulfill them accordingly. They are available both online and offline, so customers can buy their products from wherever they want. Overall, answering Zudio vs westside, which is better, depends on personal preference. If you value quality and pay more for it, choose Westside; likewise, if you are price-conscious and prioritize affordability, choose Zudio.