Now a phone with two screens! Russia's Yota will now launch a dual screen smartphone. They hope to change the way people see mobile technology. The main constraint in this technology will be battery life, but the company says they have managed a solution.

"You don't need to keep the phone in your hand and you don't have to wake it up every five minutes," says the company's 44-year-old chief executive, Vladislav Martynov. "Who needs a personal assistant you need to keep waking up?"

The device will have a LCD Screen for general interaction and e-paper display for displaying images at all times- - maps, airline boarding and family photos to twitter. The e-paper screen is similar to the ones found on Amaon's Kindle.

Unlike Kindle, the Yotaphone will preserve the image even if the battery is completely drained. If e-paper is used alone then the phone will last upto 68 hours.

Designing the phone required jumping a lot of technological barriers like temperature shielding and imaging software as e-paper displays will be highly heat sensitive.

The device will be powered by Android and will only be available in Russia, Spain, France, Germany and Austria for time being.

If the phone becomes successful it will be a breakthrough technology. But the company—which is virtually unknown globally—faces a major hurdle of breaking into a competitive market where giants like Apple Inc. and Samsung Electronics Co. rule.

Yota has never made a phone before but has made wireless routers, Modems and as success with 4G Network.

"I think they have to be rather selective as to where they are going to be launching it and when," said Ramon Llamas, senior analyst of global mobile phone markets for IDC. "This a good, solid device, but the market is moving toward larger screens and if they start rolling this out in markets where the trend has moved on, they may have trouble keeping up."

Mr. Martynov, a 20-year veteran of software and IT companies, including Microsoft Corp., says he is well aware of the challenges the phone faces, which is why the company intends to start small, with limited marketing and production.

The company is also sidestepping the usual carrier relationships, relying instead on direct sales through its own website and through those of electronics retailers in other countries.

"This is a relationship more with the consumer," he said. "If you really love it and are excited about it, you will find a way to get it."

The company is aiming for a sales of close to 500000 phones 50% of which may com from Russia alone.

That is pretty optimistic!