India's paint market is growing constantly with the estimated market value put at ?2,640 billion by 2033. Its growth has been fueled by urbanization, rising disposable incomes, and the government's efforts to enhance housing and infrastructure. Paints are not just stylistic choices. When you use high-quality paints on the exteriors and interiors, they protect homes from dust and moisture, which makes them stronger and future-proof. There has been a drastic shift from traditional whitewash to modern emulsions and enamels, which have longevity and are visually appealing on the walls.
In 2025, there is an intense competition between established players and new entrants. Companies are innovating with eco-friendly products, water-based paints, and advanced technologies to meet consumer demands for durability and sustainability. Their extensive product ranges commit to quality, environmental responsibility, and customer satisfaction. Those that are toxin-free and healthy to the walls are in huge demand. Consumers are beyond aesthetic appeal. This article explores the top 10 paint companies in India in 2025, detailing their standout features and best-selling products to help you choose the best.
With a long history of over 250 years, Berger Paints is a prominent name in the painting industry. It is known for its vibrant colors that remain consistent with tone and quality even after decades of use. The main focus is on premium paints with smooth silk-like textures but also deals in wall coatings, metal paints, wood paints, waterproofing chemicals, etc. Berger offers their customers a wide range of customizations in texture and color, for a more personalized experience.
Popular Products:
Founded in 1920, Kansai Nerolac is a subsidiary of Kansai Paints from Japan. It has established itself as a trusted brand in the Indian market with a strong focus on research and development. It focuses on creating paints with anti-fungal properties and low VOC (volatile organic compounds). Nerolac is also one of the leaders in Eco-Friendly paints, designed to minimize environmental damage and last longer.
Another household name in the Indian paint industry is Dulux. The premium emulsion ranges feel and look luxurious. There is a wide range of color options and unique customizations. Dulux paints usually come with a warranty and offer exceptional durability. Its proprietary ColorSense technology provides consumers with personalized color recommendations based on their spaces. The brand targets young consumers who want something different from traditional paints.
Asian Paints is India’s largest paint manufacturer, with a legacy of more than 8 decades. With a robust distribution network of 160,000 retailers, Asian Paints dominates the market. It has an extensive portfolio of products and unique colors that appeal to both young and old customers. The brand name is known for its reliability and quality of service. Additionally, the company leverages AI and machine learning for predictive analytics and designing.
Nippon, a Japanese paint brand that has been in business for over 160 years, is a new entrant in the Indian market, operating for 10 years. Nippon paints are known for their durable and eco-friendly paints & coatings. Its advanced paint formulations include self-cleaning paints and weatherproof paints that resist dirt & moisture. Nippon paints are widely used in industries and commercial storage due to their toxin-free properties.
Another new–age paint manufacturer, Indigo was founded in 2000 and quickly became a household name in India due to its innovative approach to painting solutions. Vibrant colors with unique textures and finishes are distinctive features of Indigo paints. It also offers a separate range of specialty paints, such as waterproofing solutions for customers looking beyond aesthetics.
A local paints manufacturer from Tamil Nadu, Agsar Paints is one of the renowned and best-selling brands in India. Established in 1974 in Tamil Nadu, Agsar specializes in vibrant colors, whites and coatings, as well as, environmental-friendly paints. It utilizes natural pigments and sustainable practices in its formulations. The company also emphasizes local manufacturing. Over the years, Agsar has become a trusted name for home and commercial paints.
JSW Paints, a subsidiary of JSW Group, is a brand launched a few years ago that manufactures both industrial coatings and decorative paints at affordable prices. The brand has been able to capture a significant market share due to its competitive prices, offers, and innovative shades. As a customer, you can try out thousands of shades on different spaces on their website. It even offers a home painting service known as Imagn.
British Paints, a subsidiary of the Berger Group, has been a significant player in the Indian paint market. It is the budget line-up of Berger Paints offering a range of low-VOC paints. The company uses cutting-edge color matching technology that allows customers to achieve precise shades and finishes. British aims to provide quality just like shown in the pictures.
With 100+ years of painting experience, Shalimar paints is the pioneer of most painting solutions used today. Various new paint technologies like Zink coating, radiation-resistant coating, polyurethane coating, etc. are trademarks of Shalimar Paints. The brand has a strong presence in both decorative and industrial segments. Although a lot of new companies are taking over the market, Shalimar Paints maintains a loyal customer base that believes in long-term, time-tested products.
The Indian paints market is dominated by several reputed brands which gives customers like us more options to choose from. Some brands like Berger and Nerolac focus on premium paints that look and feel luxurious whereas brands like Asian Paints and British Paints provide a catalog of customizable colors at affordable prices. The top companies continue to adapt their strategies and bring new technologies to attract newer and younger customer base. The focus has shifted beyond aesthetic colors as customers look for durable, eco-friendly, and washable paints. These top paint companies in India will give you a complete overview and help choose the best paint for your spaces.