I saw few days back of entry level pack of Rs 10 of good day choco chips, before that I had seen bigger pack of choco chip biscuits of Britannia but I have not tried, after I brought this new pack which taste of the biscuit is very delicious we can feel choco chip in every bite we take, and flavor wise we can choco aroma in every biscuit and each biscuit has smothness that we feel it and the external pack of the biscuit has dark purple color which attracts every one good packing of this product we can feel freshness of the product the entry level price will attract more customers what the price has it is has worth