After 12th, I chose to go in for BMS (Bachelor in Management Studies). First day of college and the BMS co-ordinator of our college told us to go and buy and if possible subscribe to this magazine. Five rupees per week wont burn a hole in your pocket.
This magazine is nothing less than a text book for management students. Even if some one who is in interested in the share market, some one who is just conducting regular day to day business, almost any one; such is the almost universal appeal of the magazine. In our college it had reached to such a madness that some lazy students did’nt read the magazine....so our co-ordinator told us to by-heart any top 10 news articles and come in front of the class and speak about them in brief.
The reason why this mag is a notch above the others I think is firstly because of the content and secondly because of their packaging.
Content wise I feel this is the best as the writers simplify the language so much that it is understood to even someone who is reading the mag for the first time.
I told packaging coz if you just see their cover page and cover headlines, it indeed succeeds in getting your attention.
Only glitch (though bearable) is that it contains too many advertisements.