In old telugu films, heroes were ideal gentlemen. They were not smoking or drinking. Now a days hero means a rough character with all bad qualities like smoking, drinking etc. What his fans will learn from him, same qualities. Now a days it is becoming worse. Heroes are becoming mafia dons. Still fans are enjoying. Where this society is going? Even, these heroes encourage sex before marriage. Not only this movie, now a days most of the movies are like this. This is worst anyway. People are crazy to watch sex and violence.