What can I say? It has a great price, leaves my long, dry, thick, and wavy hair softer and silkier than I can ever remember, and it smells like apples and oranges. The best thing about it is that it controls frizz and makes my hair less prone to breakage, which is common with thick, dry hair. I massage it in, and I am treated to the fresh scent of fruits and a creamy lather that I can feel moisturising my long tresses. It rinses clean, and makes my hair feel like silk. I guess I should tell you about the conditioner in my next review, but it is just as fabulous. Plus, it is another product my husband and I can share, but he does not need to usa a conditioner sice the shampoo is so creamy and moisturising. I recommend this product to anyone with dry hair, particularly if you are like me with wavy curls that frizz in humid weather. Plus, the smell is sexy!