India has become the second country in the world to use digital technology and social media.According to statistics, the number of Internet users in India is approximately 465 million by June 2017.On the other hand, there are approximately 410-420 million mobile internet users in our country, 245-250 million urban and 165-170 million rural.Such a large number of internet users and existing e-commerce sites in the country mean that the trend of online shopping is increasing in the country.Apart from this, the huge discounts offered by e-commerce sites are also a big reason that people of every age and age are not able to stay away from online shopping websites today.The result of this is that today there are about 50 to 60 million online shopping in India ie people shopping on the internet. If we talk about the business of companies facilitating through digital commerce internet in our country, it is about 38 to 40 dollar billion. Includes e-commerce, bill payment, e-ticketing, bill payment. In India, the number of registered bank accounts in mobile banking is 240 million.These figures clearly show that the convenience associated with the growing popularity of india digital technology plays a big role. Social media also has a major involvement in every sector in today’s era. All e-commerce companies use Facebook, YouTube, Twitter instagram and WhatsApp spam to promote their product.A total of 201 million Facebook users in India, 200 million WhatsApp users and 180 million viewers of YouTube each month.