Hi friends now I am going to post a review on a chocolate name Bar One whose tagline is Nestle Bar One: Kaafi Hai
1-It is a caramel based chocolate which has naugat and chocolate similar to Cadbury’s 5 Star. The brand was positioned as a high energy funky chocolate which is essentially a small snack.
2-The major reasons( in my opinion) for the brand’s lackluster performance are Packaging and Positioning. The earlier packaging was dull compared to the 5 Star’s golden packaging.
3-The new packaging is bold and lot of golden color splashed across it. After a long while, the brand had a reasonably attractive packaging.
4- Kaafi Hai meaning Its enough . I really don’t understand the connection between the brand and the tagline. One notion can be that Bar One is enough to satisfy your hunger.
5-At last I would like to suggest all my friend that bar one is a good and crunchy chocolate and you all must try once.
Thank you for reading this review.