This is unbelievable and probably unehical and illegal too as per IRDA rules.
I have Max Bupa heartbeat policy(Gold version). I have paid all premiums and have never made a claim(thankfully!).
It is due for renewal in mid December and I suddenly get areminder mail from Max Bupa with the premium amount mentioned - which I noticed is 31% highter than last years premium.
There is no explAnasultantion for doing this, not even a mention that it is so much higher than last year.
I have raised a query with them on customercare@maxbupa.com, wonder what will come of it(and in time for me to decide whether to renew with them or not)
In addition, I am posting this on this forum so that maximum people know about this arbitrary step of Max Bupa and can decide for or against their policy decisions with them.