Generally its said that there is a huge difference between men n womens soap and park avenue is a popular product among boys. But as a woman, I really love it. The fragrance is really unique: rather than having any raw smell of flowers, it smells fresh and uncommon. its unisexual soap. Not only fragrance, but the soap itself makes you feel fresh, clean and good. I think it lasts more than other soaps because of the materials used in it. The freshness it gives continues for 2 or 3 hours and I love to have bathe with it. Mostly soaps in market gives you only fragrance but park avenue really works as a bacteria killer and protect freshness, so I prefer it to other ones.