’’Radio Mirchi! - it’s hot!’’ This is the slogan that you’ll hear often on Radio Mirchi! and I am pleased to say that the channel goes out of its way to prove its by-line. Radio Mirchi is not a hit radio channel just because I is good but also because there was no variety for the radio listeners, apart from FM. With the launch of this 98.3 FM channel, the AIR (All India Radio) viewers now get a lot more options to choose from.
’’AS WE ALL KNOW VARIETY IS THE SPICE OF LIFE’’
Radio Mirchi doesn’t only have its advantage of being in a relatively less competitive field but is also deserving of the status that it is receiving. It is a very cool channel at times(the slow songs and the instrumentals) and hot at times (the burning oldies and rock songs). It doesn’t concentrate on any specific artist or genre and caters to the need of all type of people. Radio Mirchi has got a lot of spice in its Campus Se Canteen Tak (c2c tak) show, where young collegians can be heard airing their views and receiving advice form the cool DJ. Also all the other interactive programs on this channel are very down to earth and doesn’t have any DJ’s trying to put on an accent(which is very irritating). Infact I can tell you that this channel has started out well and has a long way to go and will provide us with a lot of entertainment with time to come! So tune in to 98.3 FM, Radio Mirchi ’’Its Hot!’’