I was attracted to this site by the prompt response they showed to my inquiry about their web-trading service. I joined six months back (March 2001) and am extremely satisfied by the overall service provided.
The main attraction of the site is their brokerage rate – there is no minimum brokerage per trade – which is a boon for buyers like me who buy in small lots. I use another service which charges Rs.25/- per trade and since I buy regularly about 5 to 10 shares which means that my cost for that share goes up by Rs.5/- or so which leaves a very very short margin of safety. This disadvantage is not at all there with Sharekhan.
Moreover, their site is well designed and user-friendly. Their customer service is fabulous. I find that most trading recommendations are good, though I don’t trade much (I am a long-term investor). I look back to their recommendation of Dr.Reddy’s some months back for a buy at Rs.900-950/-.Unfortunately, I missed the bus.:-( (Today it is at Rs.1800/-).
I (even though I am finance pro) find their School, where they take you back to the basics, very interesting and enlightening. Most articles drive home their point in the language of simplicity devoid of any jargons. Another good feature is the Sharekhan Vs. Sharekhan debate.