Blinkit vs BigBasket: Which Grocery Delivery Service Is Better?
Online product delivery apps have made our lives easy. It delivers products to our advantageous home. In today's world, people are extremely busy with their work and don’t want to spend hours shopping in the market. These apps deliver products at flexible times, so even if we forget to get something urgent, we can order it and it will get delivered within a few minutes. It's beneficial for people from working professionals to the oldest, who may not be able to go to the market to buy essentials. The product delivery market is growing. As per a projection, it is valued at 743.29 billion in 2023, which may experience the rapid growth of 31.33% CAGR by 2024-2029. This growth is fueled by urbanization, convenience, cost efficiency, and reduced efforts. Blinkit and BigBasket are both prominent players in this segment, and choosing between them is quite tough. But to make it easy, let's see the key difference to understand Blinkit vs BigBasket, which is better.
Blinkit vs Bigbasket: Market Position
Both Blinkit and Bigbasket are product delivery apps, but their market positions are slightly different. BigBasket focuses on the affordability and convenience of a wide range of products, apart from groceries, while Blinkit offers various categories of products, including pharmacy and wellness, which are not available in BigBasket.
Blinkit vs Bigbasket: Product Range
Blinkit and BigBasket both offer a wide range of products, including groceries, daily essentials, and other items. But Blinkit leads BigBasket with up to 25, 000 SKUs, which may fluctuate, whereas BigBasket currently offers 10,000 SKUs, which they are planning to increase to 25,000-30,000, particularly in large stores. Both companies are aiming to provide a vast variety of products to cater to various needs. They have added almost all categories of products that people need daily or want urgently.
Blinkit vs Bigbasket: Delivery Time
Delivery time is the key focus of every product delivery app. Some apps deliver items in minutes, or some take hours, but the primary objective of them is to deliver items quickly. Blinkit and BigBasket are both good apps and known for their prompt service. But Blinkit is slightly on the higher side in delivery time, as they claim to deliver products within 10 minutes. BigBasket provides same-day or next-day delivery, depending on the time of order placement and availability.
Blinkit vs Bigbasket: Pricing
Pricing is the key factor to attract the majority of customers, as everybody wants to buy products at an affordable price. Bigbasket is comparatively more economical than Blinkit, especially for larger grocery orders, whereas Blinkit may have lower prices on certain items or during promotions. Overall, Bigbasket offers better deals, particularly when considering delivery fees and discounts, compared to Blinkit.
Blinkit vs Bigbasket: Promotional Items
Promotional Items are products that are given to the customer along with their ordered items for free. Companies give these items to boost sales, attract new customers, and build brand loyalty. These products are often customized and given in small packs to experience, taste, or understand the product quality. Both Blinkit and Bigbasket offer these promotional items as a complimentary service to their customers.
Blinkit vs Bigbasket: Coupon and Offers
Coupons and Offers are given to customers to provide additional benefits on their purchase to make their shopping more affordable. Every company provides it to attract new customers and maintain the existing ones. Blinkit and BigBasket both offer various coupons and offers to their customers, but BigBasket is considered better in offering more attractive deals, coupons, and offers compared to Blinkit. These discounts include product discounts and payment gateway discounts.
Blinkit vs Bigbasket: App Promotional Strategies
Promotional strategies are a part of any business that is used to boost demand. It is specially designed to raise awareness, generate interest, and drive sales. Unlike every company, both Blinkit and BigBasket use promotional strategies to promote their brands, which include loyalty programs, influencer collaboration, and data-driven personalization..
Blinkit vs Bigbasket: UI/UX
Blinkit and BigBasket both are excellent product delivery apps with a primary focus on delivering daily essentials instantly. Blinkit offers a modern, intuitive design with a strong focus on local groceries and fresh products. Whereas BigBasket provides a more user-friendly interface compared to Blinkit, with a wide range of products. Though the app is good, it could be improved a little to enhance the overall experience.
Blinkit vs Big Basket: Strengths and Weaknesses
Everything that exists on Earth has strengths and weaknesses, and so on these delivery apps, which include-
Strengths and Weaknesses of Blinkit
Blinkit is a fast product delivery app that provides convenience and value to its customers. Its strengths include a wide product range, user-friendliness, and good order tracking. Its weakness includes order accuracy issues, potential for delivery delays, high prices, customer service issues, and extra delivery charges.
Strengths and Weaknesses of BigBasket
Bigbasket is a well-known product delivery app that provides exceptional service to its customers. Its strengths include an extensive product range, competitive pricing and discounts, customer satisfaction, strong brand recognition, and user stickiness. Its weaknesses include delivery time limitation, high variable cost, limited product availability, and minimum order requirements. The purpose of highlighting the strengths and weaknesses of both brands is to help you understand their effectiveness and performance, to help you make a more informed and confident choice.
Popularity of Blinkit and Bigbasket
Blinkit and BigBasket are both good product delivery apps. Their primary focus is to assist customers by delivering products as fast as they can. Both are doing good in convenience and service, but Blinkit is comparatively more popular than Bigbasket, especially after its acquisition by Zomato. It leads the quick commerce market, acquiring 40-45% share, followed by Instamart, Zepto, and then BigBasket. Its key objective is to provide a diverse product range, including iPhones and gaming consoles, with fast delivery, which beats other competitors. Though bigBasket is also expanding to quick commerce, its primary focus will still be on grocery delivery.
Conclusion
Product delivery apps have changed the entire shopping industry. It has emerged as the complete solution to get groceries delivered to your home without spending hours shopping in the market. The demand for these apps is growing immensely as people, especially in urban areas, prefer ordering online rather than going to get it physically. These apps are not only benefiting working professionals but also the elderly, who may not go to the market and bring the daily essentials home. Blinkit and BigBasket are both prominent product delivery apps that are known for providing exceptional service. But, we have tried our best to help you get the answer to Blinkit vs BigBasket, which is best. We hope this will help you make informed decisions.