Blinkit and Swiggy Instamart are both e-commerce apps that focus on quick doorstep delivery of groceries and other essentials. These apps are growing due to the increasing demand for online shopping. In this fast-paced world, people often lack the time to shop offline using traditional methods. And to cater to this demand, these companies have come into the light. The craze of delivery has started with food delivery, and its massive success has brought these companies to deliver groceries and other essentials as well. These companies deliver groceries or other essentials as early as 10 minutes. What could be better than this? Since the craze of delivery apps has gained immense popularity, now everybody is ordering essentials through these apps, which has given rise to many companies. As both companies deliver essentials to your doorstep, let's read the article further to find out which is better: Blinkit vs. Swiggy Instamart.
Blinkit vs Swiggy Instamart: Market Position
Both Blinkit and Swiggy Instamart are home delivery apps, but their market position are slightly different. Blinkit focuses on the affordability and convenience of a wide range of products apart from groceries, while Swiggy Instamart pays attention to Instant groceries and other essentials delivery within a short timeframe. Both aim to satisfy customers with their exceptional delivery and services, which they are doing successfully.
Blinkit vs Swiggy Instamart: Product Range
Blinkit and Swiggy Instamart both offer a wide range of products, including groceries and other essentials. But Swiggy leads Blinkit with 30,000 SKUs of grocery and complementary categories, while Blinkit offers 25,000 SKUs with a broader selection of goods and services, including electronics, beauty, and home decor. In short, Blinkit has fewer SKUs but a wide range of products, whereas Swiggy Instamart has more SKUs but a minimal range of products that mainly focuses on groceries and complementaries.
Blinkit vs Swiggy Instamart: Delivery Time
Though deliveries are influenced by various factors such as location, availability, and traffic. Both Blinkit and Swiggy Instamart deliver products instantly. Blinkit claims to deliver products in 10 minutes, which is faster than Swiggy Instamart, as its delivery time ranges between 10-15 minutes. Though Blinkit claims to deliver products in 10 minutes but as per users' reviews, it mostly takes longer than the claimed time, while Swiggy Instamart is more accurate in matching delivery time.
Blinkit vs Swiggy Instamart: Pricing
Pricing is the key factor to attract customers, and both companies play around with it very well. Blinkit is sometimes slightly cheaper than Swiggy Instamart, potentially having a lower price for fewer items. With Swiggy Instamart, the delivery charges are higher for smaller orders if you are not a subscriber of Swiggy One. Another consideration regarding their price on both Swiggy Instamart and Blinkit is that they show different prices on different devices (Android Vs iOS) and locations.
Blinkit vs Swiggy Instamart: Promotional Items
Promotional items are products that are given for free or at minimal cost to promote any brand. They are often customized and come in small packets to give consumers an idea about the product’s taste and quality. It comes for free with the ordered products. Both Blinkit and Swiggy Instamart offer these promotional products to boost sales, attract new customers, and build brand loyalty.
Blinkit vs Swiggy Instamart: Coupons and Offers
E-commerce companies offer various coupons and offers to attract customers and increase their sales. Blinkit offers cashback offers, discount categories, and gift vouchers. While Swiggy Instamart offers Swiggy one benefit, a payment gateway offers, and promotional codes. Swiggy also offers sales events where consumers can buy products at higher discounts compared to regular deals.
Blinkit vs Swiggy Instamart: App Promotional Strategies
Promotional strategies are the activities designed to encourage customers to avail their service or product by raising awareness, generating interest, and driving sales. Both Blinkit and Swiggy Instamart use promotional strategies to promote their brands, unlike other brands. Apart from discounts, free delivery, and price cuts to attract new customers and maintain the existing ones, they also focus on loyalty programs, influencer collaborations, and data-driven personalization to promote their brands.
Blinkit vs Swiggy Instamart: UI/UX
Both Blinkit and Swiggy Instamart are instant product delivery apps that are very helpful, and customers are loving them, but both are different in terms of user experience, as Blinkit provides a clearer and intuitive interface that allows quick deletion of orders from history. Whereas Swiggy Instamart is integrated with the main Swiggy app, provides a seamless user experience, and is easily accessible for those who already use Swiggy and have no need to install a different app, unlike Blinkit.
Online Product Delivery Market in India
The Online Food delivery and ordering market has seen massive growth over the decades, due to which many new companies like Zepto, Blinkit, and Swiggy Genie have entered this market. These companies mainly focus on acquiring new customers on their platform by giving them attractive offers and discounts. The growth of the online food and product delivery market is fueled by increasing internet penetration, a growing digitally savvy population, and the convenience of online shopping. As per a projection, the Indian grocery delivery market is valued at 743.29 billion in 2023 and is projected to grow at a CAGR of 31. 33% by 2024-2029, which is a massive growth rate any sector can ever experience. The urbanization and convenience of using these apps are playing an integral role in their growth. These apps provide several discounts and offers, which make the product cheap. They also offer the convenience of returning the product, which is not available while buying groceries from shops.
Reasons Behind the Popularity of Online Product Delivery Apps
The growth of online product delivery apps is increasing immensely, influenced by several key factors, including:
Convenience
Online delivery apps like Blinkit, Swiggy Instamart, and more allow users to order groceries and other household items from the convenience of their home at any time. Also, they support last-minute delivery to cater to urgent needs, which is not possible while shopping offline.
Variety of Choice
These apps often offer a wide range of products under one roof, which customers can easily get with just one click, which is often troublesome when shopping offline, as buying different items requires exploring different shops or sometimes markets, which is very time and effort-consuming.
Accessibility
Online product delivery apps are easily accessible through mobile devices, which allows users to order products anytime and anywhere, even while travelling. Customers can track their order and give delivery instructions as per their convenience as well.
Reduces Efforts
Online product delivery apps allow users to order through mobile phones, which reduces the time and effort they invest while shopping in the market. It is gradually removing the hassle of traditional store shopping.
Cost Effectiveness
Product delivery apps offer attractive offers on products and payment gateways, which attract price-conscious people, especially in India. People prefer ordering products through these apps as they provide multiple offers and returns of products, which is really very convenient.
Conclusion
Online delivery has completely changed the methodology of shopping. It is more convenient, cost-effective, and time-saving compared to traditional shopping. People these days have no time, especially in urban areas, also the majority of them are living in a nuclear family, and both husband and wife working. In such a situation, they don’t have time to go shopping, and this is why these companies are expanding, to provide convenience to the people. Due to high demand, many companies are entering this segment and offering tempting discounts to their customers. Blinkit and Swiggy Instamart both are the prominent players in this segment, choosing any one is a tough task. We have tried our best to give the answer to Blinkit Vs Swiggy Instamart, which is better. I hope it will help satisfy your query.