India Today Book Club is a non-commercial venture dedicated to promoting the book ethnicity and extending the sphere of reading, weaning the public from the addiction of television. As India Today Book Club is a dais for encouraging the reading habit, it takes the writers and books to colleges and schools.

India Today Book Club was started by Book Lovers; desire to promote the reading habit in the bureaucratic and political circles of the country. Efforts by India Today Book Club, compels its members to feel that a book club is a legendary platform, not a social grouping; nor is it a cerebral body swarming with literary critics; the idea is to make reading sessions full of fun, and the evenings, happening events. Now, the number of members is increasing. Although we can say the achievement is qualitative...very small steps to climb the mountain." the objective of the India Today Book Club is "to promote the reading habit".

India Today Book Club believes in making the reading evenings eventful not by tea or snacks but by the books for reading which include short stories, poetry books, fiction and non-fiction, comprising the works of Indian, British and American writers.

India Today Group is innovating, experimenting to develop the reading habit among people; as the launches and reading sessions create interest in books, they boost book sales too.

India Today Book Club offers its young members with a variety of books to choose from. A minimum of 15 titles are planned to be released every month. ITBC thinks "Kid's learn best when given the opportunity to touch, feel and visualize. Pictures and illustrations attract the tots and develop their interest in books. India Today Book Club deeply focuses on the selection of books and caters to a wide range of interests.

India Today Book Club offers books for every type of interest and for every age level. With the wide selection available at India Today Book Club, it's easy to find books everyone will enjoy. India Today Book Club also makes online book shopping easy. India Today Book Club includes discounts on items other than books, such as magazines, CDs and videos. Book Club has special offers for its book club members only.

India Today Book Club is a unique collection of profiles of India's most significant prestigious membership clubs and future plans are to take the books out to more and more people.