Top 10 Beauty Products Shopping Websites In India

Updated on : Nov 29, 2019 11:54 AM
Top 10 Beauty Products Shopping Websites In India

Women today are constantly being reminded of what is considered beautiful. 

Beauty products are one of the most demanded products in the world. Many people especially the women want to look beautiful and attractive. With the high demand for these products, buying the right ones might be a bit challenging to many people. Apart from having a better understanding of the right products to buy, knowing the right place to buy them is also another important aspect to note.

Improvement in the current lifestyles of the individuals is majorly affecting the cosmetics market. Cosmetics play an important role in enhancing one’s inherent beauty and physical features. Men are also increasingly using cosmetics in their daily routine including various types of fragrances and deodorants. This growing demand of cosmetic products has in turn led to the growth of cosmetics market across the world. Buying beauty products online has become super simple and we get the things that we need at our doorstep. We get the opportunity to look over a wide variety of choices, so much so that we would have not even got at a store.

Benefits of Buying Online:

•Wide variety: One of the benefits associated with online buying is that you get access to a wide range of product. If you know what is good for you, then it will be easy for you to find the right products.

•Cost-effective: Another reason why you should consider buying your beauty products online is that is cost-effective. Most websites will cater for shipping costs. In addition to that, when you buy your products online, you do not have to travel to the physical store to get your products. This means therefore that you will never incur any travel costs when it comes to online buying.

•Information: When it comes to buying beauty products, getting enough information is very important. It is the information that is normally provided on these websites that will enable you to make the right choice. Always remember that if you do not make the right choice as far as beauty products are concerned, then you might end up hurting your health. In fact, one should be very keen when buying beauty products. Be sure to have a secure online shopping.

•Convenient: Online buying is very convenient. This is because you can buy the products that you want anytime that you feel convenient. The products that you order are different at your doorstep as soon as you order them. So if you do not have time to waste looking for beauty products, then online buying is the best option for you.

Ratings and Reviews
1,57,281 Votes

Amazon was founded by Jeff Bezos on July 5, 1994, in Bellevue, Washington.

Amazon is an American multinational technology company based in Seattle, Washington, that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four technology companies along with Google, Apple, and Facebook.

Amazon is known for its disruption of well-established industries through technological innovation and mass scale. It is the world's largest e-commerce marketplace, AI assistant provider, and cloud computing platform as measured by revenue and market capitalization. Amazon is the largest Internet company by revenue in the world. It is the second largest private employer in the United States and one of the world's most valuable companies. Amazon is the second largest technology company by revenue.

According to Similar web’s Country Rank is 5, Bounce Rate is 45.77% and the Monthly Visit Score is 333.30M.

And Similarly according to alexa’s Traffic Rank in INDIA is 4.

Ratings and Reviews
6,337 Votes

Nykaa is a Mumbai-based multi-brand beauty retailer selling cosmetic and wellness products. Founded by Falguni Nayar, Nykaa began as an online retailer in April 2012 and opened its first physical retail store at T3 Terminal, Indira Gandhi International Airport in November 2015.

The founder of Nykaa, Falguni Nayar is a former managing director of Kotak Mahindra Capital Company. Nykaa is an e-commerce website offering beauty and wellness products from all the leading brands such as Lakmé, Kaya Skin Clinic, L'Oréal Paris and many more. Nykaa follows an inventory based model with warehouses in Mumbai, New Delhi, and Chennai as its offline presence is in 35 stores and expanding. It claims to have over 850+ curated brands and 35,000 products. Nykaa's core target audience is the 22–35 age group.

Just as we admire the genuine worth in every woman, we believe that the Nykaa woman deserves nothing but the best, purest, authentic beauty and wellness products money can buy. Unlike other online players, we NEVER source anything from the ‘grey market’, choosing to only offer products that are 100% authentic, sourced directly from the brands or authorized distributors. Our authenticity also extends to all aspects of how we run our business. From its very inception, has strived to set the benchmark in product quality control so that customers are assured of receiving 100% genuine and fresh products sourced directly from manufacturers or their authorized distributors.

According to Similar web’s Country Rank is 332, Bounce Rate is 57.18% and the Monthly Visit Score is 10.5M.

And Similarly according to alexa’s Traffic Rank in INDIA is 394.

Ratings and Reviews
2,27,337 Votes

Flipkart is the leading e-commerce marketplace in India with over 100 million registered customers. Flipkart was started in 2007 by Sachin Bansal and Binny Bansal, two engineers from Chandigarh who met during their final year project at IIT-Delhi. The duo started Flipkart out of a modest 2-bedroom apartment-turned-office in Bengaluru. Flipkart acquired its first customer in 2008, and hired its first full-time employee in 2009.

The service competes primarily with Amazon's Indian subsidiary and the domestic rival Snapdeal. As of March 2017, Flipkart held a 39.5% market share of India's e-commerce industry. Flipkart is significantly dominant in the sale of apparel (a position that was bolstered by its acquisitions of Myntra and, and was described as being "neck and neck" with Amazon in the sale of electronics and mobile phones. Flipkart also owns PhonePe, a mobile payments service based on the Unified Payments Interface (UPI). is a place where you get Electronics, furniture, books, grocery, clothing, beauty products and some much more. They have a huge variety of useful items and they keep coming up with sales where the prices are so cheap that you will definitely want to give their stuff a try.

According to Similar web’s Country Rank is 9, Bounce Rate is 46.57% and the Monthly Visit Score is 234.5M.

And Similarly according to alexa’s Traffic Rank in INDIA is 8.

Ratings and Reviews
57,155 Votes

Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 to sell personalized gift items. Established by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena; Myntra sold on-demand personalized gift items.

Between 2007 and 2010, the site allowed customers to personalize products such as T-shirts, mugs, mouse pads, and others. In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012 Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human.

 In 2014 Myntra was acquired by Flipkart in a deal valued at ?2,000 crore (US$290 million). The purchase was influenced by two large common shareholders, Tiger Global and Accel Partners. In 2014, Myntra's portfolio included about 1,50,000 products of over 1000 brands, with a distribution area of around 9000 pincodes in India. In 2015, Ananth Narayanan became the Chief Executive Officer of Myntra.

Value proposition:

Myntra's value proposition revolves around giving consumers the power and ease of purchasing fashion and lifestyle products online. Offerings such as the largest in-season product catalogue, 100% authentic products, cash on delivery and 30 day return policy make Myntra, the preferred shopping destination in the country. To make online shopping easier for you, a dedicated customer connect team is on standby to answer your queries 24x7.


Myntra understands its shoppers' needs and caters to them with choice of apparel, accessories, cosmetics and footwear from over 500 leading Indian and international brands. Prominent brands include Adidas, Nike, Puma, Catwalk, Inc 5, United Colors of Benetton, FCUK, Timberland, Avirate, FabIndia and Biba to name a few. You can also shop from some recently introduced labels such as - Roadster, Sher Singh, Dressberry, Kook N Keech and ETC.


Awarded 'Fashion eRetailer of the Year 2013' by Franchise India – Indian eRetail Awards.

Awarded 'Best E-commerce Website for 2012' by IAMAI – India Digital Awards.

Awarded 'Images Most Admired Retailer of the Year: Non–Store Retail' for 2012 by Images Group.

Awarded 'Best E-commerce Partner of the year 2011-12' by Puma India.

According to Similar web’s Country Rank is 50, Bounce Rate is 46.32% and the Monthly Visit Score is 35.4M.

And Similarly according to alexa’s Traffic Rank in INDIA is 71.

Ratings and Reviews
28,988 Votes
Description is an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. The portal sells apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The company's headquarter is in Gurugram, NCR, India. In March 2013, Jabong was dispatching over 6,000 orders a day. is a young and vibrant company that aims to provide good quality branded products. caters to the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories.

At we strive to achieve the highest level of “Customer Satisfaction” possible. Our cutting edge E-commerce platform, highly experienced buying team, agile warehouse systems and state of the art customer care centre provides customer with:

Broader selection of products.

Superior buying experience.

On-time delivery of products.

Quick resolution of any concerns.

According to Similar web’s Country Rank is 1,914, Bounce Rate is 44.68% and the Monthly Visit Score is 1.6M.

And Similarly according to alexa’s Traffic Rank in INDIA is 1,032.

Ratings and Reviews
2,889 Votes

Purplle is an Indian multi-brand beauty retailer selling cosmetic and wellness products. Founded by Manish Taneja and Rahul Dash, Purplle began as an online retailer in December 2011 and opened its first physical retail store at Phoenix Market City Kurla, Mumbai in January has a large assortment of products across 650 brands with 50,000 SKUs and 300 beauty specific sellers.

Purplle provides all warehousing and logistics services to sellers to ensure the quality of products and delivery is maintained. Purplle has tied up with 6,000 salons with detailed pricing information on the platform for customers to make a choice for the right service.

Makeup has been around for over a hundred thousand years, and beauty is only evolving. What started with red pigment clay is now a fascinating world of foundation, rouge, lipstick, blush, mascara, eye shadow, eyeliner, eye caramba!

Meet Purplle, a powerful concoction of technology and beauty. A portal which delivers the best of both the worlds.

According to Similar web,’s Country Rank is 1,110, Bounce Rate is 38.7% and the Monthly Visit Score is 3.2M.

And Similarly according to Alexa’s Traffic Rank in INDIA is 2,156.

Ratings and Reviews
24,446 Votes

In February 2017, Paytm launched its Paytm Mall app, which allows consumers to shop from 1.4 lakh registered sellers. Paytm Mall is a B2C model inspired by the model of China's largest B2C retail platform TMall. For 1.4 lakh sellers registered, products have to pass through Paytm-certified warehouses and channels to ensure consumer trust. 

Paytm Mall has set up 17 fulfillment centers across India and partnered with 40+ couriers. Paytm Mall raised $200 million from Alibaba Group and SAIF Partners in March 2018. In May 2018, it posted a loss of approximately Rs 1,800 crore with a revenue of Rs 774 crore for the financial year 2018. Additionally, the market share of Paytm Mall dropped to 3 percent in 2018 from 5.6 percent in 2017.

Paytm Mall is an online destination where you can shop for every category including electronics, clothing, footwear, mobile and makeup too. Here, you can purchase cosmetic products of numerous brands like Maybelline, Loreal, Lakme, Blue Heaven, and more. The best part about shopping from this online portal is you can enjoy huge cashback on your every shopping.

According to Similar web,’s Country Rank is 677, Bounce Rate is 41.77% and the Monthly Visit Score is 4.3M.

And Similarly according to Alexa’s Traffic Rank in India is 255.

Ratings and Reviews
10 Votes

"An ally to the classic Indian woman, lakmé inspires her to express the unique beauty and sensuality within… enabling her to realize the potency of her beauty."

The contemporary Indian beauty expert - Lakmé continuously innovates to offer a wide range of high performance and world-class cosmetics, skincare products, and beauty salons. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products that are ideal for a variety of Indian skin tones.

Lakmé was the country's first cosmetic brand to introduce makeup to Indian women and takes pride in being the expert on Indian Beauty for over 50 years.

It is a complete beauty brand spanning color cosmetics & skin care and extending to beauty services through the network of Lakmé Beauty Salons.

Its bond with beauty and fashion is manifested through the Lakmé Fashion Week, which is now the largest fashion event of its kind in the country.

Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever. Having Kareena Kapoor and Ananya Pandey as the ambassador, it ranked at number 1 among the cosmetics brands in India.

According to Similar web’s Country Rank is 13,456, Bounce Rate is 69.55% and the Monthly Visit Score is 203.8K.

And Similarly according to Alexa’s Traffic Rank in INDIA is 34,078

Ratings and Reviews
15 Votes

Sugar Cosmetics is an online marketplace that allows women to search and buy eyeliners, kajal, mascara, translucent powder and face palettes.

We believe you can make heads turn wherever you go and wear your attitude on your sleeves. We believe in having your back when you’re short of a back-up plan. We believe you should own your personality, not just wear it. For us, makeup is not just a necessity; it’s a statement that says, “I am beautiful but a dash of lipstick every once in a while makes me feel sexy”.  

We know there is a lot that goes into looking gorgeous which is why we’ve introduced SUGAR, a range of cosmetics that complements the sweet & sassy side of you. Our products are everything you need to look stunning while you’re on the go; you might just fall in love with yourself all over again. That’s the power of Sugar which lasts long, really long.

Kaushik Mukherjee and Vineeta Singh are the founders of Sugar cosmetics.

According to Similar web,’s Country Rank is 9,684, Bounce Rate is 57.78% and the Monthly Visit Score is 359.40K. And Similarly according to Alexa’s Traffic Rank in INDIA is 10,268.

Ratings and Reviews
20 Votes
Description was conceptualized in early 2008 to provide dermatological skincare expertise & specialized products to Indian customers along with the convenience of online purchase. We are very selective about the brands that we recommend & sell. Only the finest cosmeceutical brands are available at our store. Care is taken to select products that are specialized for different skin types & skin problems. All our brands are hypoallergenic, medically tested & dermatologically recommended world over. is an expert site with a panel of highly experienced dermatologists who assess & select products based on their clinical experience working with skin complaints from all over the country. The doctors on our panel are clinical practitioners abreast with the latest studies & technologies in clinical research internationally. This helps us bring to you a specially curated selection of products that are proven for their effectiveness on Indian skin. Our site lets you find products for specific skin conditions, identify & search for products by skin type & provides Doctor’s advice, recommended usage & advise on complimentary products that work well together. carries products catering to all common skin & hair complaints. Our portfolio covers exclusive products for acne-prone teen skincare, baby care, before & aftershave skincare, cosmeceutical camouflage & make-up lines for sensitive skin, dermatologically tested products to treat hair fall, dandruff, chapped lips, nails & for sun protection.

According to Alexa’s Traffic Rank in INDIA is 63,955.

Here's The Summary List of Top 10 Beauty Products Shopping Sites in India