Brand-aid needed for Sprite

3

Reviewed Sprite 'I don't want to do' commercial

This entire thing about ads, ad wars, corporate wars, brand positioning, price battles and legal shenanigans has got me thinking seriously about how the consumeread more...

Pure news, pure information. First.

5

Reviewed The Economic Times

I can’t claim to be a veteran Economic Times (ET) reader since its only been two years since I got into the habit of reading it every morning. AFter all, oread more...

My durable talk-horse!

5

Reviewed Nokia 3310

Having decided to review products that have been my constant companions, I would like to wax eloquent about my trusty Nokia 3310. Even though I am thoroughly smread more...

Shake-and-go

2

Reviewed Chicago

A late night english movie in a good theater after dinner. I hadn’t been this good to myself in a long time. It felt good to be going to watch an A-grade, read more...

Oh flash me LG-man!

1

Reviewed LG CDMA 'Expression completed' commercial

This happened to me on a balmy evening. I got dressed in my best satin evening gown. I put on my best make up, did up my hair in a very appealing kind of way anread more...

Bang on target!

5

Reviewed Santro Zip Drive 'The Sunshine Car' commercial

Its very rare for one to see an ad that makes a connection between the brand, the concept and the public. This ad has achieved just that. The models Even thoughread more...

Caught Reliance, bowled customer

1

Reviewed Reliance India Mobile 'Sehwag Ki Ma' commercial

Hey all you pappus, jaggus, bittus of this world; hey all you Sehwag crazy janata out there, did you see Sehwag sizzle for Reliance? Dont you hear Sehwag callinread more...

Open the lid, not the dil.

2

Reviewed Fanta 'Dil Khol Ke' commercial

Ad film makers usually have a tough time making films for soft drinks. Its not easy at all - all tricks of the trade have already been used up in the cola and oread more...

Times of India - waning influence

4

Reviewed The Times Of India

We have been readers of the TImes of India every morning for the last 30 years. My father came to Mumbai around 32 years ago and has never changed his subscriptread more...

A thought, a dream, a nightmare!

1

Reviewed Reliance India Mobile 'Bedtime story' commercial

Translated into english for the benefit of our non-hindi friends! Kid: Daddy Daddy, tell me a story Daddy: OK kid, heres your story. (If a measly story can put read more...

Status Eatery - aah bliss!

5

Reviewed Status Restaurant - Nariman Point - Mumbai

OK, let me warn you about what this is about - this is about cheap lovely yummy clean honest-to-god food at Nariman Point, Mumbai, India. And if you visit this read more...

McDonalds - Expensive bland food

2

Reviewed McDonald's - Bhayandar - Mumbai

I have been visiting McDonalds restaurants in Mumbai off and on over the past 2 years or more. I have tried all their foods and beverages and I have not been toread more...

Indian Classical Music, duh!

2

Reviewed Anouskha - Anoushka

I never knew that there could be musical bimbos in Indian Classical Music. Now I know better! Let me be a bit immodest - I have a fair knowledge of Hindustani mread more...

Forrest Gump - More than just a movie

5

Reviewed Forrest Gump

I have watched Forrest Gump atleast 5 times out of sheer admiration - admiration for every single aspect that went into making this landmark movie. I will watchread more...

What were they SOCH-ing?

2

Reviewed Soch

I should actually ask what was ’I’ SOCH-ing when I decided to watch this movie? I must admit here at the outset - I have a heavy bias against all hindread more...

Truly Deep Blue

5

Reviewed Flying Machine

I have been wearing my Flying Machine for the last 2 years. I bought a Deep Blue pair of jeans and its only been getting better. I cant bear to be without it, aread more...

Michael Schumacher - A True Hero

5

Reviewed Motorbike Racing

We have known so called Sports ’Stars’ in our times. We have treated them with respect when they have won and booed them when they have lost. But rareread more...

Effects on health due to Cell Phones

Reviewed General Tips on Cell Phones

Since I have been a regular user of a mobile phone for the last two yuears I had been concerned about adverse effects of prolonged use on my health. Thats when read more...

Programming is like DTP - just wonderful & eas

Reviewed Tips on Programming

Dont get me wrong when I say that a good programmer like a good DTP operator. And theres no disgrace in that! I have been a programmer for a good 7 years or morread more...

Pakistan - America's blind spot

1

Reviewed Pakistan - General

Its not Pakistan’s turn after Iraq much as the Govt. of India would wish so. Pakistan is too important for the US as an ally. Its no secret that the terrorread more...